Accelerate Salesforce Value at Dreamforce
Meet the TELUS Digital team at Hotel Zetta for exclusive Agentforce demos, expert insights and proven strategies to drive business impact. Experience innovative solutions firsthand, connect with industry leaders and enjoy a space designed for meaningful conversations, food and entertainment.
Event overview
Select to learn more
Rest & recharge
Need a break from the hustle and bustle of Dreamforce? Recharge with us throughout the day! Guests can enjoy complimentary breakfast, lunch, premium refreshments and grab-and-go snacks while networking with colleagues, partners, customers and Salesforce leaders.
Keynote livestreams
Catch keynotes in the comfort of our private space with food and beverages!
Main keynote
Kick off Dreamforce with us as we livestream the main keynote from a comfortable, private setting designed for networking, conversation and a more relaxed viewing experience.
Financial services
Explore how financial institutions are leveraging Salesforce and AI to drive operational efficiency, deepen customer relationships, strengthen compliance and unlock new growth opportunities in an increasingly competitive market.
Manufacturing
Learn how manufacturers are transforming their businesses with Salesforce and AI to connect the customer lifecycle, optimize operations, improve supply chain visibility and drive greater efficiency across the enterprise.
Education
Discover how colleges and universities are using Salesforce and AI to enhance student success, streamline operations, improve constituent engagement and create more connected campus experiences.
Insight exchange
Industry Insights
We’re bringing customer leaders, Salesforce experts and TELUS Digital innovators together for interactive sessions focused on industry transformation, AI strategy, connected customer experiences and real-world success stories.
Agentforce can often feel out of reach for higher education institutions, especially when data is fragmented, resources are lean and IT bandwidth is limited. This session cuts through many of these common challenges and concerns. Attendees will hear where higher ed organizations are finding quick, high-impact entry points for AI agents, how to deploy successfully within real data constraints and what early ROI actually looks like in an education environment.
- The Agentforce applications that work well for higher ed institutions, even with limited or disconnected data
- How to move forward without waiting for a perfect data foundation
- What a successful rollout looks like and how to set your team up to own it ongoing
Manufacturing contact centers are under increasing pressure to deliver faster, more connected customer experiences while managing fragmented systems, rising operational costs and agent burnout. In this session, TELUS Digital and Salesforce experts will explore how Salesforce’s native Contact Center as a Service (CCaaS) platform helps manufacturers consolidate CRM, telephones, AI and service operations into a single environment.
Eliminate integration complexity while equipping agents and supervisors with real-time intelligence, automation and unified customer visibility. Attendees will also learn how TELUS Digital’s proven implementation model can help organizations deploy quickly and accelerate time to value.
- Consolidate service operations on a single, streamlined platform
- Reduce operational complexity caused by disconnected CCaaS vendors and integrations
- Empower agents with AI-assisted summaries, screen pops and real-time customer context
- Improve first-call resolution while reducing average handle time
- Gain visibility into agent performance and service operations through unified dashboards
- Learn how TELUS Digital helps organizations go live in as few as 7 weeks
- Explore practical strategies to improve both agent retention and customer satisfaction
Most financial institutions have run an AI pilot at this point. Far fewer have actually deployed AI agents into production, including the governance, data infrastructure and change management to back it up.
This session brings together technology and business leaders from TELUS Digital client banks and credit unions who have. They'll share the business case that got internal buy-in, the implementation realities their teams didn't anticipate and the results they're tracking now. This is a conversation built for leaders who want straight answers on what Agentforce deployment actually looks like.
- Hear from bank and credit union leaders on the problems that drove the decision and how they built the internal case for moving forward
- Discuss honest timelines, data challenges, change management realities and what they'd approach differently
- Before-and-after metrics from live deployments: deflection rates, handle time, member satisfaction and cross-sell performance
- How businesses navigated compliance and governance requirements without stalling momentum
- Where these institutions are taking Agentforce from here, and what other organizations should be planning for now
Contact Center
Customer experience is a series of high-value moments where customer intent, loyalty and revenue opportunity intersect. In this session, TELUS Digital and Salesforce experts will explore how organizations are transforming the contact center from a cost center into a real-time revenue and engagement engine using AI, CRM and personalized orchestration.
Learn how Salesforce unifies contact center operations, marketing engagement, customer data and autonomous AI agents into a single platform that helps organizations drive smarter interactions, reduce friction, improve loyalty and unlock new revenue opportunities from every customer conversation.
- Learn how Salesforce is unifying CCaaS, CRM, AI and marketing into a single engagement platform
- Discover how contact centers can evolve from support operations into revenue-driving experience hubs
- See how AI agents help automate workflows, personalize engagement and reduce operational friction
- Understand how real-time customer data improves service, loyalty and cross-sell opportunities
- Explore how continuous, AI-orchestrated engagement replaces traditional campaign-based marketing
- Identify ways to surface churn risks, unmet needs and revenue signals during live interactions
- Gain practical insight into streamlining “moments that matter” across service and marketing teams
DEMO & ADVISORY DROP INS | START AT THE TOP OF EACH HOUR
The most impactful AI deployments don't live in one place. They work across the employee experience, the customer journey and the business processes running beneath both. These three demos show Agentforce in action across all three: an internal agent that handles employee requests inside the tools teams already use, an external agent that resolves complex customer inquiries and hands off gracefully to humans and a flow-triggered agent that completes multi-step work behind the scenes before anyone has to ask. Together, they make the case that agentic AI isn't a single use case, but an operating model.
- An internal agent grounded in enterprise data that deflects requests, answers policy questions and kicks off workflows without a ticket
- An external-facing service agent that personalizes responses, acts on behalf of customers and escalates with context intact
- Flow-triggered automation that fires on business events, reasons through next best action and completes multi-step work end-to-end
- How internal and external agents share a unified data layer and why that coherence matters for an org-wide AI strategy
- Practical patterns for scoping agent actions, defining guardrails and measuring ROI across all three deployment types
Quoting is one of the most manual, error-prone steps in the sales process and slow quotes cost deals. This demo walks through how Agentforce Revenue Management enables sellers to describe a customer need in natural language and receive guided product, pricing and bundling recommendations in return. Attendees will see how the quote process (from creation through approval) can move faster and with fewer manual steps, without sacrificing pricing accuracy.
- See how sellers can generate a structured quote by describing a customer request in natural language, without manual product lookup
- Understand how Agentforce applies configured pricing, bundling and discount rules to reduce quoting errors
- Watch how the approval workflow surfaces required reviews and helps sellers move quotes to customer-ready faster
- Walk away with a practical demo pattern for Agentforce Revenue Management, Revenue Cloud and Quote and Approval Automation
For higher education institutions evaluating where to start with Salesforce, the recruitment and admissions process is one of the highest-impact (and highest-visibility) places to begin. This demo showcases TELUS Digital's Recruitment and Admissions Accelerator: a purpose-built solution that compresses implementation timelines and delivers a working student application and review process without the cost or complexity of a full platform build. Attendees will see exactly what the accelerator delivers, how quickly it can be in place and what the experience looks like for both prospective students and admissions staff.
- What the Recruitment and Admissions Accelerator includes out of the box and what a realistic implementation timeline looks like
- How the accelerator supports the full student application and review workflow, from first inquiry through admissions decision
- Why a compressed-scope, fixed-cost approach lowers the barrier to getting started on Salesforce without sacrificing long-term flexibility
- How institutions can use the accelerator as a foundation to expand into advising, retention and student success over time
Managing inventory across disconnected systems and pricing work orders accurately against active warranties and contracts are two problems that slow manufacturers down and erode margin. This demo explores two Agentforce-powered solutions built for field service and manufacturing.
Explore a headless inventory visibility tool that surfaces real-time stock levels across systems in a single snapshot, and a dynamic entitlement engine that automatically applies warranty and contract pricing to work orders–with AI-generated line-item explanations. Both demos show how complex industry problems can be solved with straightforward Salesforce integrations.
- See how a headless Agentforce solution can consolidate inventory data from multiple systems into a single, real-time view, without a traditional Salesforce UI
- Understand how MCP tooling makes cross-system integrations simpler to build and maintain
- Watch how the dynamic entitlement engine automatically attaches the right warranty or service contract when a work order is created–no manual lookup required
- Learn how Agentforce adds line-item pricing explanations at work order close, so customers see exactly how discounts and entitlements were applied
- Walk away understanding how both solutions address gaps that Salesforce doesn't cover out of the box
Most MuleSoft problems aren't technical. Code review stops happening because asking a colleague to check your work is socially expensive. Legacy Anypoint environments go untouched because nobody can see what's in them. New builds drift from business intent because the gap between what was asked for and what gets built is invisible until it isn't.
This demo shows how TELUS embeds Claude AI and MuleSoft Vibes directly into developer workflows to address all three. Automatic code review on every commit, a scored audit of the full Anypoint environment and a shared AI toolset that creates a common standard between your team and your consultant.
- See how Claude AI reviews every MuleSoft code change automatically, flagging anti-patterns, error handling gaps and hardcoded values before anything merges, no peer review required
- Watch how a Claude-powered audit maps the full Anypoint environment: risk-ranked APIs, dependency chains and a prioritized remediation sequence that makes the estate visible for the first time
- Understand how MuleSoft Vibes shifts developer focus from "how do I build this" to "is what we built correct" — an earlier, cheaper quality check
- Walk away seeing how a shared AI toolset between your internal developers and TELUS consultants creates a common standard, not a consulting dependency
Customers expect the organizations to recognize them, remember the last interaction and respond in context, regardless of channel. This session uses a banking and lending scenario to show how Data 360, Marketing Cloud Next, and Agentforce work together to move customer data from unified to activated. It shows how triggering the right engagement at lifecycle moments can actually influence decisions. The use case is financial services, but the model applies anywhere customers expect proactive, personalized outreach.
- See how Data 360 unifies behavioral signals and lifecycle events to identify customer intent in real time, across channels
- Watch how Marketing Cloud Next orchestrates customer journeys that respond to what a customer does, not just who they are in a static segment
- Understand how Agentforce for Contact Center eliminates context loss when a customer moves from digital to assisted service, so agents pick up where the journey left off
- Walk away with an engagement model built on a financial services story but applicable to retail, healthcare, hospitality and beyond
Networking & happy hour
Ready to unwind after the conference? Join us for an executive happy hour designed to bring together industry leaders, innovators and transformation teams in a relaxed setting.
Hosted drinks & appetizers
Take a break from the conference pace and continue conversations started throughout the day over drinks, appetizers, and great company.
Concert pre-party & happy hour
Whether you're stopping by to unwind after a busy day with colleagues and friends, or gather before the concert, we'd love to have you. The happy hour will continue throughout the evening, and guests attending the Dreamforce concert can take advantage of our complimentary shuttle service from the hotel to the venue.
Free shuttle to concert
Be sure to select concert shuttle during registration, shuttle will depart promptly at 5:00PM.
Plinko with purpose
Register here
Reserve your spot to access exclusive sessions, networking events, livestream experiences, demos and hospitality offerings throughout Dreamforce 2026. Complete the registration form to secure your participation and receive event updates from the team.
How to find us
Click for directions from Moscone Center to Hotel Zetta
