Turn your contact center into a revenue engine with AI

Customer experience is a series of high-value moments where customer intent, loyalty and revenue opportunity intersect. In this session, TELUS Digital and Salesforce experts will explore how organizations are transforming the contact center from a cost center into a real-time revenue and engagement engine using AI, CRM and personalized orchestration.

Learn how Salesforce unifies contact center operations, marketing engagement, customer data and autonomous AI agents into a single platform that helps organizations drive smarter interactions, reduce friction, improve loyalty and unlock new revenue opportunities from every customer conversation.

• Learn how Salesforce is unifying CCaaS, CRM, AI and marketing into a single engagement platform
• Discover how contact centers can evolve from support operations into revenue-driving experience hubs
• See how AI agents help automate workflows, personalize engagement and reduce operational friction
• Understand how real-time customer data improves service, loyalty and cross-sell opportunities
• Explore how continuous, AI-orchestrated engagement replaces traditional campaign-based marketing
• Identify ways to surface churn risks, unmet needs and revenue signals during live interactions
• Gain practical insight into streamlining “moments that matter” across service and marketing teams

Debra Cotton

Marketing Cloud Capability Lead

TELUS Digital

Mike Simon

Strategy & Experience Practice Lead/Principal Consultant

TELUS Digital

Abby Spahich

Global VP, Head of Go-to-Market, Digital CX Practice

TELUS Digital