Fireside: Bringing Salesforce and Contentful

Salesforce's move to acquire Contentful is being viewed across the ecosystem as a simple add-on: a CRM buys a CMS to feed its AI agents. For customers actually running both platforms, the real questions are less tidy. What happens to existing implementations? How content and CRM teams start working together? And who can actually build the combined thing? TELUS Digital understands both sides of this shift: TELUS Digital uses Contentful in their own stack today, and the Salesforce practice is already building for customers on Data 360 and Agentforce.

In this fireside chat, leaders from Contentful and TELUS Digital sit down to unpack what a unified Salesforce-Contentful offering looks like in practice.

• How TELUS Digital uses Contentful today, and what that relationship reveals about where this acquisition creates real value versus where it's still unproven
• The upside of sitting on both sides of the table — what changes when a partner is also a customer of the platform they're implementing
• How TELUS Digital is bringing its Salesforce and Contentful practices together into one team, and what that means for Salesforce customers and AEs scoping combined projects
• Contentful's perspective on how aligning go-to-market motion with TELUS Digital creates a single, coherent offering for customers evaluating composable content alongside Agentforce
• Where TELUS Digital is positioned to lead on Salesforce + Contentful projects, from early scoping through delivery
• Why TELUS Digital sees this as an opportunity to build on, not just a market shift to react to

Darren Burris

Global VP of Partnerships

Contentful

Harry McIntosh

VP of Engineering

TELUS Digital

Brendan Nolan

VP of Sales, Regulated Industries

TELUS Digital