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Every year, Spotify Wrapped turns user data into a clear, compelling story of habits, trends, and momentum. In that same spirit, TELUS Digital’s 2025 Wrapped tells a different kind of story—one about enterprise transformation, execution at scale, and the rapid shift from AI experimentation to operational reality.
2025 wasn’t about hype. It was about delivery. Across industries, clouds, and AI initiatives, TELUS Digital helped organizations turn Salesforce from a platform into a performance engine. Here’s what defined the year—and what it signals for what’s next.
Industries that led the way in digital transformations in 2025
Enterprise transformation doesn’t happen evenly across markets. In 2025, TELUS Digital’s Salesforce implementation work concentrated where complexity, scale, and business risk are highest.
Manufacturing led the way, accounting for 25% of projects. These organizations prioritized operational visibility, connected frontline experiences, and data-driven decision-making across increasingly fragmented ecosystems. Salesforce became the backbone for unifying systems, processes, and people.
Financial services followed closely at 20% of projects. Here, the focus was on balancing innovation with regulatory discipline—modernizing customer experiences while maintaining governance, security, and compliance. Automation, service transformation, and trusted data models were key drivers.
Education rounded out the top three at 15%. Institutions leaned into Salesforce to improve student engagement, streamline administrative operations, and build more agile digital experiences across the entire learner lifecycle.
TELUS Digital went far beyond basic implementations. We were solving high-stakes problems in industries where failure isn’t an option. We created custom solutions to help these industries thrive in an ever-evolving technology landscape.
Agentforce became more widely adopted
If there was one defining shift in 2025, it was the move from AI curiosity to AI execution. Salesforce made a big push to streamline AI implementation with their Agentforce platform. Customized agents can ease the administrative burden and allow teams to focus on higher priorities.
Over the course of the year:
- 54 Agentforce projects were completed
- 56 AI Agents were deployed into production environments
These weren’t proofs of concept or innovation lab experiments. These were real agents embedded into sales, service, and operational workflows—designed to augment teams, accelerate outcomes, and reduce friction across the business.
Agentforce adoption reached a tipping point in 2025. Organizations stopped asking whether agentic AI was viable and started asking how quickly it could be scaled. TELUS Digital played a central role in that transition by grounding AI deployments in real business use cases, clean data, and Salesforce-native architectures.
Related Article: The Ultimate Guide to Agentforce (Salesforce AI Agents 101)
The Salesforce Clouds that made an impact
While AI drew headlines, core Salesforce platforms served as the foundation. Salesforce clouds are impactful because they move organizations from fragmented execution to coordinated, data-driven performance. Each tool solves a specific function, but their real power comes from operating as a unified platform.
When implemented correctly, Salesforce clouds eliminate data silos, standardize processes, and embed intelligence directly into daily workflows. This enables faster decision-making, more personalized customer experiences, and scalable automation across the enterprise. In practical terms, companies stop managing systems and start managing outcomes—revenue growth, service efficiency, and customer lifetime value—at speed and at scale.
Throughout 2025, TELUS Digital delivered across:
- Marketing Cloud, enabling personalized, data-driven engagement at scale
- Sales Cloud, improving pipeline visibility, seller productivity, and forecasting accuracy
- Service Cloud, powering intelligent, scalable customer support
- MuleSoft, integrating data, applications, and processes across complex enterprise environments
The common thread was more about cohesion than volume. Successful customers didn’t treat these clouds as standalone tools. They built connected ecosystems where data flowed freely and insights translated into action.
Ensuring AI had a good foundation for success
As AI adoption accelerated, one truth became unavoidable. Without trusted, unified data, AI stalls. AI only performs at the level of the data it’s trained on, governed by, and fed in real time—without trusted, unified data, automation breaks at scale. A strong data foundation turns AI from isolated experimentation into a reliable engine for enterprise decision-making and execution.
That’s why Data 360 emerged as a strategic foundation across nearly every successful AI initiative in 2025. Organizations that invested in comprehensive data unification, governance, and accessibility were the ones able to deploy Agentforce with confidence.
Data 360 enabled:
- A single, trusted view of customers and operations
- Reliable inputs for AI agents and automation
- Scalable readiness for future AI expansion
In contrast, organizations that skipped the data groundwork struggled to move beyond limited pilots. Businesses need a partner like us to implement Data 360 because unifying, governing, and streamlining enterprise data requires both deep Salesforce expertise and real-world execution discipline to deliver AI-ready outcomes at scale.
What businesses can expect from 2026
If 2025 was the year organizations proved agentic AI could work, 2026 will be the year they scale it.
As Agentforce adoption accelerates, the market is shifting fast. The question is no longer “Can we deploy AI?” but “Can we implement it across the enterprise responsibly and profitably?”
For TELUS Digital and our customers, the priorities for 2026 are clear:
- Data 360 as a prerequisite, not an afterthought
- Broader Agentforce adoption across business functions
- Deeper alignment between data strategy, automation, and decision-making
If 2025 validated the model, then 2026 is about compounding the advantage. This signals that Salesforce implementations are evolving from systems projects to strategic platforms. A signal that Agentforce has moved into real-world execution. And a signal that data-first organizations will define the next wave of enterprise AI success.
The foundation is set. The momentum is real. And the next chapter is already in motion. Reach out to our Salesforce and Agentforce experts today to learn how you can get ahead in the new year.
